Best Practices in Content Management

by Gerry McGovern


This two-day Content Management workshop is packed with practical advice, useful tips and real-world examples. Gone are the days when managing a Website was a mystery. There are now rules and standards that you can apply. Through trial and error "and much expense"best-of-class Websites have learned what works and what doesn't. This makes your job a lot easier.
You can now learn from Best Practice and apply it to your Website. After all, has spent $1 billion on its Website. Doesn't it make sense to learn from Amazon, to learn from Yahoo, IBM, Cisco, Microsoft? That's exactly what this workshop is about. It gives you Best Practice in Content Management based on what has been learned over the last 10 years. It's about giving your standards, processes, tried-and-trusted formulas for writing and managing quality Web content.
This workshop is about saving you money, both in development costs and running expenses. It shows you how to create a Best Practice standardized design that you can quickly and cost-effectively rollout throughout your entire organization. It shows you how to develop efficient publishing processes that allow you to quickly and cost-effectively publish high-quality content.
Content is at the heart of all great Websites. How do you create "killer" content?the content that your customer and/or staff really needs? How to do optimize your content so that it ranks high with Google and other search engines? How do you drive profitable and productive actions from your content? This workshop answers these questions and lots more.

The delegates will also receive a copy of the book "Content Critical" by Gerry McGovern.

Main Topics

  • Web publishing fundamentals
  • Identifying your reader
  • Identifying your content
  • Creating content
  • Editing content
  • Publishing content
  • The publishing team
  • Publishing measurables
  • 10 golden rules of writing for the Web
  • Information architecture fundamentals
  • Meta Data and classification
  • Navigation
  • Search
  • Layout and design